A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE

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📄 Project Abstract

This work is aimed at a study of the problems and prospects of marketing industrial products in Nigeria. Marketers in the industrial sector are no longer in doubt as whether there are problems facing industrial products in the market. But the major problem facing them now is knowing how to solve these problems. This leads to whether lack of effective marketing communication, has any negative impact on the product patronage. How do users of industrial products know about new products and what industrial marketers do to reduce this low product patronage. The purpose of this study was to determine the problems hinder marketing industrial product in Nigeria, as well as making necessary recommendations, in view of the findings. In realizing the purpose of the study, 322 respondents from selected industrial product manufacturing firms in Enugu were studied using questionnaires. Their responses were also analysed using statistical tools. Based on the data collected and analysed the foll...

🔍 Key Research Areas Covered
  • ✅ Literature Review & Theoretical Framework
  • ✅ Research Methodology & Data Collection
  • ✅ Data Analysis & Statistical Methods
  • ✅ Findings & Results Discussion
  • ✅ Recommendations & Conclusions
  • ✅ References & Bibliography
📚 Complete Project Structure
Chapter 1: Introduction & Background
  • Problem Statement & Objectives
Chapter 2: Literature Review
  • Theoretical Framework & Related Studies
Chapter 3: Research Methodology
  • Data Collection & Analysis Methods
Chapter 4: Data Analysis & Results
  • Findings & Statistical Analysis
Chapter 5: Discussion & Conclusion
  • Recommendations & Future Research
Appendices: Supporting Documents
  • Questionnaires, Data, References
⭐ Why Choose This Marketing Project Topics Project?
🎯 Well-Researched

Thoroughly researched with current and relevant sources

📊 Complete Data

Includes statistical analysis and detailed findings

✍️ Original Content

100% original research with proper citations

📝 Properly Formatted

APA/MLA formatting with table of contents

🎓 Supervisor Approved

Meets university standards and requirements

⚡ Instant Download

Immediate access after purchase

💬 What Students Say

"This project provided excellent guidance for my Marketing Project Topics research. The methodology was clear and the data analysis helped me understand the proper approach."

— Final Year Student, Management and Business project topics
Full Citation:

AGWU CHINASA G.. (). A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE. African and General Studies, 40, 14858.

Citation Formats:
APA
AGWU CHINASA G.. (). A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN  ENUGU STATE. African and General Studies, 40, 14858.
MLA
AGWU CHINASA G.. "A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN  ENUGU STATE." African and General Studies, vol. 40, , pp. 14858.
Chicago
AGWU CHINASA G.. "A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN  ENUGU STATE." African and General Studies 40 (): 14858.
Full Citation:

AGWU CHINASA G.. (). A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE. African and General Studies, 40, 14858.

Citation Formats:
APA
AGWU CHINASA G.. (). A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN  ENUGU STATE. African and General Studies, 40, 14858.
MLA
AGWU CHINASA G.. "A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN  ENUGU STATE." African and General Studies, vol. 40, , pp. 14858.
Chicago
AGWU CHINASA G.. "A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN  ENUGU STATE." African and General Studies 40 (): 14858.
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