A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA

📄 Project Abstract

This research work is a study of consumer brand preference for soft drink beverage drinks in Enugu metropolises. A case study of coke, sprite, Pepsi cola and Seven-up the products of Nigerian bottling company plc and Seven-up bottling company plc--the two giants in non alcoholic beverage industry the world over. However, the study investigated into most of the main factors responsible for the preference of one brand of product over another. Hence, price, constant availability, promotion {advertising}, role of middlemen, attitude of the sales personnel, etc as they affect brand preference were explored. To achieve this, two tentative hypotheses were made to guide the researcher in the course of exploring the subject. The researcher made use of both primary and secondary sources for data used. Hence, the responses of respondents as contained in the questionnaires distributed, the present and past records of Nigerian bottling company plc and that of Seven-up bottling company plc as relate...