A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

📄 Project Abstract

This study is on a critical analysis of the implementation of electronic marketing strategies by large scale industries in Nigeria. The data collected, were tabulated and tested using the chi-square statistical method. The findings include: E-marketing has been made possible by globalization and ICTs thereby enabling marketing organizations to create website in which their products and services were displayed. This has helped marketing organizations to partner with banks in ensuring prompt payments for products bought on-line using credit cards. The recommendation given is that every organization that has not integrated (ICTs) into their business operations and activities, should do so in order to compete favorably and expand their market boundaries. This is because E-marketing is an all rewarding innovative marketing concept that guarantees business survival and maximization of profit.