A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA
📄 Project Abstract
This thesis examines the marketing strategies of dominant political parties in Nigeria with focus on 2003 General Elections. The broad objective of the research is to examine whether contemporary political parties in Nigeria are market-oriented organisations; and whether marketing offers a solution to the current democratic challenges in Nigeria. The study employed the survey method of research in which the data required for the study were generated through the instruments of questionnaire, and in-depth interviews. Four dominant political parties were selected out of thirty political parties that participated in the 2003 General Elections, and their electorates. Quota and stratified sampling techniques were mostly used in their selection; and a sample of 800 respondents was considered. In other words, eight hundred (800) copies of questionnaire were administered and six hundred and twenty six (626) were returned; out of which five hundred and ninety eight (598) were found to be usable....
🔍 Key Research Areas Covered
- ✅ Literature Review & Theoretical Framework
- ✅ Research Methodology & Data Collection
- ✅ Data Analysis & Statistical Methods
- ✅ Findings & Results Discussion
- ✅ Recommendations & Conclusions
- ✅ References & Bibliography
📚 Complete Project Structure
- Problem Statement & Objectives
- Theoretical Framework & Related Studies
- Data Collection & Analysis Methods
- Findings & Statistical Analysis
- Recommendations & Future Research
- Questionnaires, Data, References
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🎯 Well-Researched
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📊 Complete Data
Includes statistical analysis and detailed findings
✍️ Original Content
100% original research with proper citations
📝 Properly Formatted
APA/MLA formatting with table of contents
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A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA
Full Citation:
WORLU ROWLAND ENWUZURUIKE KPASOME. (). A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
WORLU ROWLAND ENWUZURUIKE KPASOME. (). A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA. African and General Studies, 40, 14858.
MLA
WORLU ROWLAND ENWUZURUIKE KPASOME. "A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
WORLU ROWLAND ENWUZURUIKE KPASOME. "A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA." African and General Studies 40 (): 14858.
Full Citation:
WORLU ROWLAND ENWUZURUIKE KPASOME. (). A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA. African and General Studies, 40, 14858.
Citation Formats:
APA
WORLU ROWLAND ENWUZURUIKE KPASOME. (). A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA. African and General Studies, 40, 14858.
MLA
WORLU ROWLAND ENWUZURUIKE KPASOME. "A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA." African and General Studies, vol. 40, , pp. 14858.
Chicago
WORLU ROWLAND ENWUZURUIKE KPASOME. "A COMPARATIVE ANALYSIS OF THE MARKETING STRATEGIES OF DOMINANT POLITICAL PARTIES IN NIGERIA." African and General Studies 40 (): 14858.
Document Details
| Author | WORLU ROWLAND ENWUZURUIKE KPASOME |
|---|---|
| 📁 Field | Business Studies Project Topics |
| 🏷️ Type | Management and Business project topics |
| Pages | 245 Pages |
| Words | 73313 words |
| 📘 Chapters | 1 to 5 Chapters |