Marketing Project Topics Books - Research Topics & Academic Projects

A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN

This research work is based on a comparative analysis of consumer's attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the …

Marketing Project Topics

A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

This study is on a critical analysis of the implementation of electronic marketing strategies by large scale industries in Nigeria. The data collected, were tabulated and tested using the chi-square …

Marketing Project Topics

Cover image for A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA

This research work is a study of consumer brand preference for soft drink beverage drinks in Enugu metropolises. A case study of coke, sprite, Pepsi cola and Seven-up the products …

Marketing Project Topics

A STUDY OF CUSTOMER CARE PRACTICES IN SELECTED MAJOR SUPERMARKETS IN ENUGU

This study undertook a critical appraisal of the customer care practices of selected major supermarkets in Enugu state. The aim was to ascertain their customer-friendlines and attention to customer, level …

Marketing Project Topics

A STUDY OF RELATIONSHIP MARKETING AND EFFECTIVE CUSTOMER PATRONAGE IN FAST FOOD INDUSTRY IN ENUGU METROPOLIS

This study titled, A study of relationship marketing and effective customer patronage in fast food industry in Enugu metropolis aims at the following: examining the extent of relationship marketing practice …

Marketing Project Topics

A Study of The Sales Forecasting Practice of Manufacturing Firms In Enugu

Rising level of competition, growing pressure from stakeholders, environmental complexities and increasing customers' enlightenment, among others have reawakened the profit maximization goal of business firms. This is understandable because both …

Marketing Project Topics

A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE

This work is aimed at a study of the problems and prospects of marketing industrial products in Nigeria. Marketers in the industrial sector are no longer in doubt as whether …

Marketing Project Topics

A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

Agriculture is one of the important factors in the economy of a developing nation like Nigeria. In Nigeria before 1970's agriculture was attractive and received adequate attention from every government, …

Marketing Project Topics

AN ANALYSIS OF MOTIVATIONAL INFLUENCES OF CUSTOMER BUYING BEHAVIOUR OF INDUSTRIAL PRODUCTS IN THE SOUTH EASTERN STATES

The main purpose of this study is to identify the motivational influences on customer buying behaviour of industrial products in the south- eastern states and to profer strategies that would …

Marketing Project Topics

AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS (A STUDY OF SELECTED NEW GENERATION BANKS IN LAGOS STATE

The banking industry has witnessed series of changes more than any other sector of the economy. The industry, in the last ten to twelve years, had undergone what may be …

Marketing Project Topics

Marketing Project Topics Research Topics

A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN

A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA

A STUDY OF CUSTOMER CARE PRACTICES IN SELECTED MAJOR SUPERMARKETS IN ENUGU

A STUDY OF RELATIONSHIP MARKETING AND EFFECTIVE CUSTOMER PATRONAGE IN FAST FOOD INDUSTRY IN ENUGU METROPOLIS

A Study of The Sales Forecasting Practice of Manufacturing Firms In Enugu

A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE

A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

AN ANALYSIS OF MOTIVATIONAL INFLUENCES OF CUSTOMER BUYING BEHAVIOUR OF INDUSTRIAL PRODUCTS IN THE SOUTH EASTERN STATES

AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS (A STUDY OF SELECTED NEW GENERATION BANKS IN LAGOS STATE

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