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USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE)

ABSTRACT

 This is a research project carried out to determine the contributions of Public Relations Programmes in the enhancement of the revenue base of Local Government Areas in Nigeria (A study of Ezeagu LGA). A sample size of 200 respondents all randomly selected from Ezeagu LGA and the staff of Ezeagu LGA was used in this study. Both primary and secondary data were collected and analyzed using the Chi-square test. The researcher, based on the data collected and analyzed, found out that Public Relations programs contributes to the enhancement of the revenue base of a Local Government, that involvement of good Public Relations programs is a pointer to the enhancement of government revenue of the Local Governments, that inadequate funds could adversely affect the effective organization of Public Relations programs for revenue generation in Local Government Areas.

Project detailsContents
 
Number of Pages115 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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