ABSTRACT
This study discusses the use of public relations in university libraries in North Central Nigeria. The very sensitive position the university libraries occupy in the society as agents of educational emancipation. It takes a look at the Public and the indispensability of public relations activities in university libraries, public relations are geared towards better service delivery and increased patronage. Ways the library services could be rendered effectively to the library users through a well organized Public Relations programme are discussed. The aim of this study was to examine the influence of public relations for enhancing service delivery in university libraries. Specifically, five purposes and research questions guided the study. Related literature was reviewed under conceptual framework, related theories and empirical studies. The study adopted descriptive survey and was carried out in North Central Nigeria; it has population of 36 librarians and 146 library users from three out of the18 university libraries in the zone namely: Federal university Lokoja (FUL), Benue State University (BSU), Landmark University (LU), the universities in the area were grouped into strata based on ownership. One university was selected across each of the strata. Proportionate random sampling technique was used to draw 30% of the users while the entire librarians were selected for the study. The instruments for data collection include: structured questionnaire which were meant for the librarians and library users. One hundred and eighty two copies of questionnaire were distributed, filled and returned, giving a return rate of 100%. The questionnaire contains 60 items based on research questions and was used to obtain data from the respondents for the study. Also, a 5 item interview question was used along with the structured questionnaire to gather the view of the heads of public section division from each of the universities studied. The findings of the study show that university libraries studied engage in public relations activities which enhance service delivery. The result of the interview also showed that assistance to users, friendly interactions; regular communications with users among others were used. Respondents agreed that, improved library image and job performance, increased library patronage and the use of library materials , helping in gaining parent institution support are the contribution of public relations in enhancing service delivery. It was also revealed that skills possessed for effective public relations include: interpersonal skills, computer literacy, information management, listening skill, questioning and evaluation skill and organizing skill among others. Also, study showed that users negative attitude to librarians, librarians negative attitudes to service, management negative attitudes to public relations, lack of fund among others are challenges of effective public relations. The study revealed that, distribution of newsletter, messaging available information resources through social media, managing the flow of information between the library and the users, Responsive and continuous communication between the library and the users, using users orientation as strategy among others are required strategies.
| Project details | Contents |
|---|---|
| Number of Pages | 105 pages |
| Chapter one | Introduction |
| Chapter two | Literature review |
| Chapter three | methodology |
| Chapter four | Data analysis |
| Chapter five | Summary,discussion & recommendations |
| Reference | Reference |
| Questionnaire | Questionnaire |
| Appendix | Appendix |
| Chapter summary | 1 to 5 chapters |
| Available document | PDF and MS-word format |
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