CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Public Relations today, has proved itself to be a deliberate, planned and sustained effort to establish mutual understanding between an organization and its publics. This is one of the leading definitions given to it by the International Public Relations Association ago and it has continuously been on the vanguard of improving, expanding and enlarging on this background.
In Nigerian private and public sectors, Nwanze (2003:188) reveals that, “However, with recent development in our higher institutions of learning, where Public Relations is now an independent discipline, it is expected that considerable improvement in professionalism will result”. This, by implication reveals that Public Relations has become an enviable and noble profession that requires as much specialized skills as other professions like medicine, law, engineering, and accounting.
The above scenario aptly shows that the increasing concern and impact of Public Relations practice in Nigeria is a “proof of the collective efforts of the Nigerian Institute of Public Relations (NIPR), Public Relation Training Institutions and practitioners alike to take the profession to where it belongs”.. (Oso and Ayankojo, 2001:1).
Based on the above statement in proving the practice and professionalism of Public Relations in Nigeria, it could directly be said that (Public Relations has gained wide and massive acceptance in the overall management functions of either public or corporate private organizations. It has a set of functional objectives that guide and determine its operational nature, standard and focus, hence ensuring adequate attainment of the organizational goals and objectives.
Accordingly, one of such vital areas of the core objectives and functions of modern Public Relation in a competitive economic environment like Nigeria is to ensure maximum attainment of the organizational marketing objectives. Thus, Marketing is so fundamental and a necessity in any society where there is a gap between production and consumption.
In this case, organizations that produce such goods, services or idea, according to Oso and Ayankojo (2001 :88), “need to know the demand patterns, and consumer’s need information on available products and services”. This is where the need for an effective and efficient Public Relations practice comes up.
To attain the desired marketing goals, the Public Relations manager brings into full use of other communication and Marketing tactics, and tools such as advertising
| Project details | Contents |
|---|---|
| Number of Pages | 64 pages |
| Chapter one | Introduction |
| Chapter two | Literature review |
| Chapter three | methodology |
| Chapter four | Data analysis |
| Chapter five | Summary,discussion & recommendations |
| Reference | Reference |
| Questionnaire | Questionnaire |
| Appendix | Appendix |
| Chapter summary | 1 to 5 chapters |
| Available document | PDF and MS-word format |
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