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This is a Project report on the Limitations of Public Relations in Developing Countries –using Nigeria as a major unit of analysis. This project report is presented to the Department of Marketing, Faculty of Business Administration, University of Nigeria in partial fulfillment of the academic requirement for the award of a Master of Science Degree (M.Sc) in Public Relations Management. Conscious and frantic efforts have been made to ensure that this report is presented in such a simplistic fashion as to facilitate easy understanding and also contribute to the existing stock of human-knowledge in this fascinating area of study. However, the simple nature of this report does not compromise the standard. The scope of this study was designed to cover all the developing countries of the world, but owing to some unfavourable and unavoidable variables which made it rather impossible for the researcher to comb the entire population of the study, a representative sample had to be randomly selected. In this instance Nigeria was used. This project report is divided into five interrelated chapters. The first chapter open the report with a general overview of the study while the second chapter focuses on the review of some literature that are closely or remotely related to this study. The third chapter deals with the research design and methodology while the fourth chapter has to do with the presentation, analysis and interpretation of the data collected. The fifth chapter, which incidentally happens to be the last but certainly by no means the least, highlights the research findings, recommendations and conclusion. It is hoped that this project report will prove invaluable to other researchers, Public Relations practitioners and users of Public Relations techniques or strategies 


 The study recognises that there are limitations to effective public relations practice in developing countries. There is grossly under utilization of the potent instrument of public relations. The objectives of this study include:  To examine the limitations of public relations practice in developing countries.  To satisfy part of the academic requirements for the award of a Master’s Degree in public relations  To provide an academic challenge to scholars in the area of public relations practice in developing countries.  To offer recommendations on what actions to be taken in addressing the identified limitations. Due to inadequate resources and the need for effective coverage, Nigeria was used as the main unit of analysis, with a sample size of 350. The research study made use of both primary and secondary data. Albeit, the bulk of the primary data was obtained via the random distribution of structured questionnaires with multiple -choice. The secondary data came from journals, books, past research studies unpublished works etceteras.

Project detailsContents
Number of Pages78 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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