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THE IMPACT OF PUBLIC RELATIONS ON CUSTOMERS PATRONAGE OF NEW GENERATION BANK IN NIGERIA_ A STUDY OF SELECTED COMMERCIAL BANKS

ABSTRACT

 The research work focuses on the public relations influence on customer’ patronage of new generation banks (NGBs) in Enugu . four banks were selected Diamond Bank, Zenith Bank. United Bank for Africa (UBA) and ECO Bank .The main problem talked by the study is what public relations could do in retaining customers of NGBs IN SPITE of the problems bedeviling the banking industry IN Nigeria. Some of the objectives which the study set to achieve include: i To ascertain the influence of public patronage needed to enhanced the profit motives of new general banks (NGBs). ii To determine whether customers are sensitive to the attitude of bank workers toward them iii To determine customer’s perception of NGBs and how such perception affect their patronage vis-a –vis the profit margin of the selected banks. iv To find out what informed customer decision to patronize of the NGBs literature on punlic relation principles , cutomer relations and perception of the banking indutrsy were extensively reviewed . both primary and secondary data were used for the study. Initially some high ranking ground office staff were interviewed and the information obtained from them were quite useful in pursuing certain are of inquiry and which later formal the basis for the construction of the questionnaire and formulation of hypotheses. At last some finding were made and conclusions reached some of the findings are that: i Customer are sensitive to bank workers attitude towards them ii Customers have favorable image rating f NGBs studied iii Customer will encourage others to patronize NGBs because of nice treatment they receive from bank workers etc.

Project detailsContents
 
Number of Pages89 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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