ABSTRACT
In this study, the focus was on the influence of Advertising on consumption of consumer goods: A Case Study of Civil Servant with emphasis on Enugu State of Nigeria. The researcher made a very sincere and indepth study into various advertising media and their individual influence on Civil Servants.
Structured copies of questionnaire were administered to our respondents after the researcher have reviewed similar literature. The study categorized the respondents into two management and non-management cadres. The copies of questionnaire were designed and distributed alongside these categories. The survey method was adopted in carrying out the work. This survey method warranted the use of both primary and secondary data, generated from the field through oral interviews and questionnaires. The test of our three hypothesis were done with chi-square approach. Analysis of our data revealed that Civil Servants become aware of the products through some advertising media. Such media as radio, television, bill board, newspapers, magazines are novelty.
From the data collected and analyzed greater number of the respondents (government workers) indicated that government workers are aware of all the promo tools like advertising, publicity, sales promotion and personal selling. The number that made the indication is 206 or 61%. This is a health development because government workers being enlightened group aught to be aware of the promo tools in the use by marketers. This may also mean that the manufacturers of consumer good can use any of the promo tools stimulate the demand of government workers.
| Project details | Contents |
|---|---|
| Number of Pages | 91 pages |
| Chapter one | Introduction |
| Chapter two | Literature review |
| Chapter three | methodology |
| Chapter four | Data analysis |
| Chapter five | Summary,discussion & recommendations |
| Reference | Reference |
| Questionnaire | Questionnaire |
| Appendix | Appendix |
| Chapter summary | 1 to 5 chapters |
| Available document | PDF and MS-word format |
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