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THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL INDUSTRY (A CASE STUDY OF SHELL PETROLEUM DEVELOPMENT COMPANY LIMITED (EASTERN DIVISION)

ABSTRACT

 This study is an appraisal of the Effectiveness of public Relations in the oil industry as it concerns few oil producing communities in Eastern Division, which is in the South-South Geo-Political region of Nigeria. Shell petroleum Development Company Nigeria Limited was selected in the oil industry while the oil producing communities used for this work are Oloibiri, Nembe and Bonny. The researcher carried out this to enable firms in the oil industry to redirects or refocus their public relations programmes and policies to be congruent to the interest of the host communities. Relevant data were collected through the use of questionnaires. Two sets of questionnaires were designed and administered to Government and Public Affairs Department of Shell Development Company Limited and the host communities. The data were carefully collected through extensive fieldwork. Personal but oral interview was used to collect data from the less literate members of the sample population and to check for consistency of data supplied by senior officers of Government and Public Affairs Department Company. The major findings of this research include the following: that the relationship between the host communities and the SPDC remain strained in spite of the public relations activities of latter, contributions of SPDC to social and economic development of the host communities fall below the expectations of the communities and the host communities have no impact in the initiation, planning and execution of the project designed to benefit them in the course of SPDC’s public relations activities. The major recommendations are as follows: that Oil companies who drill oil in the host communities should establish a well organized public/community relations department and research/survey should be regularly conducted to determine changing needs of the host communities in order to improve cordiality in the relationship. Government should be able to relinquish a small percentage of its share of the proceeds of the crude oil in order to meet the economic and social needs of the host communities, and oil companies should involve the oil communities in initiation, planning and execution of public relations activities in their host communities so as to give them a sense of belonging and responsibility.

Project detailsContents
 
Number of Pages97 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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