Type Here to Get Search Results !

THE APPLICATION OF BENCHMARKING AND TOTAL QUALITY MANAGEMENT (TQM) AS TOOLS IN GAINING COMPETITIVE ADVANTAGE_ A STUDY OF MAY AND BAKER PLC AND UNILEVER NIGERIA PLC

CHAPTER ONE

 INTRODUCTION 
1.1 BACKGROUND OF STUDY
In the past, there was often this confusion in the mind of an average consumer in a developing country like Nigeria regarding the choice of the imported product he preferred, whether it is “the made-in-America” or “the made –in- Japan” especially in the area of electronics. But today, the case is different because he would readily prefer “The made –in- Japan” to “the made-in-America” product. Yet, most of the technologies applied in manufacturing the Japanese products originated in America. The secret behind the Japanese success story is anchored on a common management philosophy which the Japanese called “KAIZEN”, or the Total Quality Management (TQM) and this is the subject of this inquiry. Total Quality Management as a management philosophy is the brainchild of America scholars such as W.E. Deming, Joseph Jorum, Philip Cosby, Armgund and a host of others but it was given a practical relevance by the Japanese. Some attempts have been made to define Total Quality Management (TQM). According to Ramsey and Roberts (1992),” TQM is seen as people focused management system that aims at continual increase in customers’ satisfaction at continually lower real cost.” Also, Ewurum (2001) states that the goals of TQM are to integrate all parts and processes of an organization in order to achieve continuous improvements in quality of goods and services along the line dictated by the customer. TQM aims at attaining a zero-defect products and Services by “doing the right thing first time and every time”. Another powerful tool supporting this study is the concept of Bench marking. Benchmarking, according to Mc George and Palmer (1997), is defined as “a process of continuous improvement based on the comparison of an organization’s processes or products with those identified as best practices. The best practice comparison is used as a means of establishing achievable goals aimed at obtaining organizational Superiority”. Bench marking does not end at comparing ones organization with that of the benchmark, it identifies the gap between its products and those of the benchmark and attempts to bridge this gap through a well planned strategy.

Project detailsContents
 
Number of Pages130 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


DOWNLOAD COMPLETE WORK 

All  listed topics on our website are available project materials in PDF and MS word files, well supervised and approved by lecturers who are intellectual in their various fields of discipline,  documented to assist you with complete, quality and well organized researched work.  if you can't find what you're looking for feel free to contact us. 

Feel free to contact us chat with us on WhatsApp
Hello, How can I help you? ...
Click me to start the chat...