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STRATEGIC PLANNING_ A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

ABSTRACT

 Public relations is a potent strategy for the survival of any organization. It is not gift: It is a profession and discipline that demand hard work form its practitioner in order to succeed. Any organization that uses public relations as a fire-fighting tool will run into big crisis. This is because it is reasonable for an organization to inform and deliberate with public relations personnel of an organization before a retrenchment exercise is carried out. But it is wrong to carry out retrenchment exercise without consultation and then ask the present to go and address the press after exercise has been carried out. However the dynamic nature of ma and the society, in which avarice, corruption, agreed and the love for materialism is the order, have caused public relations practice, especially at organization, to assume a business society. It is this modern concept of public relations practice, just like nay other business, that makes it imperative for public relations practitioners to establish themselves and their public especially client and employees. It is assumed that public relations practitioners should apply strategic planning in their practice(s). The question remains “how well is this done”?

Project detailsContents
 
Number of Pages91 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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