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PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS

ABSTRACT

 This research study centres on the Public Relations effectiveness in health care delivery service in Nigeria, a case study of NAFDAC operations. The significance of Public Relations has not yet been well recognized in Nigeria as it is in developed countries. This is the reason why this research study is relevant to both governmental and non – governmental organizations, especially in this present state of health care service in Nigeria. The major objective of this study is to ascertain the extent to which Public Relations tools have been used in enhancing the performance of health care delivery services. Data for this study were collected through primary and secondary sources. The instrument used for data collections structured questionnaire which was distributed according to the sample size of 288. This sample size was determined based on the ransom sampling technique. Data were analyzed and presented using tables. Hypotheses were tested using Chi-square test. The result of the findings indicates that health care delivery service in Nigeria is growing and need improvement. Also the use of Public Relations tool by NAFDAC Creates public awareness of its activities. Based on the findings, it was recommended that NAFDAC should add more effort in creating public awareness of their activities. Also they should design better strategies of using Public Relations tools to inform public about its activities towards achieving quality health care services.

Project detailsContents
 
Number of Pages77 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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