CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Modern civilization cannot do without communication, especially by distant wireless communication. This has become a consumer product that is bought and enjoyed on a massive level and repeatedly. Therefore, organizations that provide more and cost effective telecommunication services tend to have more customers than other organizations (Ndukwe, 2006).
The significance of telecommunications services in the smooth operation of business activities in any country cannot be overemphasized. Telecommunications services are most vital infrastructure in national development, ranking in importance to only water supply, electricity and transportation system. In this era of information age there is a consensus among economists and political leaders that the most important factors of production are not capital, land and labour but instantaneous access to global information network (Akuyili, 2009).In Nigeria, Telecommunication is owned by the government, this makes telecommunication a public organization and product. Nigerian telecommunications Limited has been saddled with the responsibility of providing telecommunications services in Nigeria and has distinguished itself for over a decade as a leading telecommunications services provider (Vanguard, 2008).
The increasing importance of services, particularly, telecommunications services in Nigeria economic development and growth has led to increasing awareness of the need for communication facilities among people. Therefore, one major catalyst of the growth in the use of telecom services in Nigeria is as a result of its accuracy, speed, precision and efficiencies in information management (Adetayo, 2007). Nigerian Telecommunications Limited in its efforts to market these telecom services is confronted with some problems namely:-
a) Cable theft
b) Vandalisation of telecommunications equipments, payphone booths, underground cables by road construction and erosion through manholes.
c) Non payment of NITEL bills by customers.
d) Destruction of facilities (exchange) through fire outbreaks
e) High cost of equipment and poorly equipped marketing department
Source: Oral Interview with Mr. Idowu Awosanya (Head of Public Relations, NITEL, Lagos Mainland Territory)
The question now is to find out the problems and prospects of marketing telecommunications services in Lagos metropolis.
| Project details | Contents |
|---|---|
| Number of Pages | 65 pages |
| Chapter one | Introduction |
| Chapter two | Literature review |
| Chapter three | methodology |
| Chapter four | Data analysis |
| Chapter five | Summary,discussion & recommendations |
| Reference | Reference |
| Questionnaire | Questionnaire |
| Appendix | Appendix |
| Chapter summary | 1 to 5 chapters |
| Available document | PDF and MS-word format |
DOWNLOAD COMPLETE WORK
All listed topics on our website are available project materials in PDF and MS word files, well supervised and approved by lecturers who are intellectual in their various fields of discipline, documented to assist you with complete, quality and well organized researched work. if you can't find what you're looking for feel free to contact us.
FOLLOW US