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INTERNATIONAL BUSINESS MANAGEMENT-AN ASSESSMENT OF THE ROLE OF MULTINATIONAL CORPORATION IN NIGERIA

CHAPTER ONE
 BACKGROUND OF THE STUDY 
1.1 INTRODUCTION
 National or domestic business not withstanding there is a literally a whole world out there for business to deal with. Just imagine, Coke (Coca-Cola product) is sold all over the world. American motors is building its jeeps in Japan, Scores of Boeings Jetliners fly for various countries airlines. Peugeot is assembled in Nigeria, you may carry a sony portable radio, drive a Toyota car, wear Italian shoes here in Nigeria and any other part of the world. They are all prove or evidence of international business. During the past three to four decades, the world has experienced the growth of an economic phenomenon the multinational corporation (MNC). Hicks and Gullet (1981), maintain that MNC are involved in the international business, through one exporting, licensing, franchising, joint venture, foreign branch or wholly owned subsidiaries. Whole the MNC is not new, its importance, power and consequences have come to be appreciated fully only recently. For instances, consider the significant role that large Multinational Oil Companies are playing in the economic systems of the World in General and Nigeria in particular. To press home point, hear what a former Managing Director (MD) of NNPC L.A. Amu, said about Nigeria economy. “The Nigeria economy can largely be described as one with a strong petroleum industry superimposed over an undeveloped industrial base”. This is a kind of testimony of the positive role of Multinational Oil Company in Nigeria Economy. For without the oil companies, there would not have been an oil or petroleum industry in the initial place. According to Megginson, et al (1988) “MNC are more than just giant business firms, for they tend to have social, and even political effects as well as economic ones in their host countries”. KINARD (1985) could not agree with this vie, when he said that huge corporations like MNC, play not only economic roles but also important political and social roles in their environments. For obvious reasons multinational business has its own peculiarities. It involves different countries. Hence, it is influenced by different environmental factors in these countries. Therefore international business management or multinational management is equally peculiar and challenging. Multinational managers have to formulate or device separate policies and strategies to survive in the different environment. Though it is the responsibility of a country government, like that of Nigeria to imitate programmes and actions for her socio-economic growth and development, but governments’ resources more often than not appear inadequate to discharge those obligations effectively. Megginson et al (1988) maintain the “MNC are more than just giant economic units. In many cases, they are nearly a form of government, richer and more powerful than some of the countries in which they are operate. For example, in a typical year, the combined sales of Exxon, General Motors and Royal Dutch Shell Group exceeded the GNP of most industrialized nations of the World”. Hence, it is not out of place for society to expect and press these MNC to assume a key role in the socio-economic development of their host countries. At least if for nothing else, they should endeavour to live up to their corporate social responsibilities. Meginson et al (1988) puts it this way. “Today’s international business firms are expected to contribute to the host nation’s economic growth and development as well as to produce a profit for the owners’. What they are saving is that MNC should not only be interested in profit maximization in their host countries, rather, they should equally assume other roles that will benefit the society as well. These societal expectations and demands and other intricate issues in multinational business, as stated earlier, pose great challenges to the management of MNC. For example, any disruption to their operations as a result of crisis between the company and host country/community like the Ogoni-Shell dispute, will be detrimental to especially the interest of the company and to other interest groups. Therefore, multinational managers have to strike a rather difficult balance between meeting societal expectations and demands as well as other business demands. Multinational corporations have been praised by many people are agents of social, economic and technological development of their host countries on the other hand, however, other people feel an regards MNC as instruments of exploitation in their host countries. These two views are based on the extent to which the MNC have met the societal expectations and demand as well as business expectations and demands, in their environment. There are many of such corporations operating in Nigeria. They are mainly American, European, or Asian corporations, and they are into high technology areas such as agriculture,, construction, mining, manufacturing etc. Some of them are coca-cola, Mobil, Julius Berger. Pfizer, Shell, Glaxo and KLM etc. Expectedly, there are diverse opinions regarding their impact or role in the country. Therefore, this research intends to present a clearer picture of their actual role in Nigeria here for a long time now. This fact not withstanding, Nigeria is still technologically backward. Secondly, most of these MNC have been reported to recruit home-office personnel (expatriate managers) to fill key executive positions instead of Nigeria managers. This does not help the unemployment situation in the country. Thirdly, it is claimed by some people that the MNC in the country have contributed to the collapse of some domestic companies. In addition, the host communities of some of the multinationals were constantly cried out that the MNC operating in their area are not socially responsible. The Ogoni-Shell Crisis is a case in point in this regard. Moreover, it has been observed that these multinationals make the repatriate huge amount of profit always, with little or no reinvestments in the country. Also they appear to be interested only in profit maximization to the detriment of the nation. Base on the above, most people say that MNC are just another form of imperialism exploiting people in under developed nations in general and Nigeria in particular. On the other hand, however, there are those who believe that MNC are positive forces of social, economic and technological development in their host countries. As a result of the above contrasting views. It becomes absolutely necessary to carry out this research to assess the actual roles of the MNC operating in Nigeria.

 


Project detailsContents
 
Number of Pages120 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
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