ABSTRACT
This study investigated the public perception of radio political programmes of Globe FM and Bauchi Radio Corporation (BRC). The research method used in this study was survey while questionnaire was the instrument of data collection. The sample size was 384 respondents selected from Bauchi and Yobe States. The sampling technique was multi-stage. The results of this study suggest that most of the respondents studied were exposed to political programmes from Globe FM and BRC twice in a day five times a week within the election period. It was also found out that the respondents were exposed to political programmes from Globe FM than they were to those from BRC. Further findings showed that the respondents perceived political programmes from both Globe and BRC as very informative. The respondents perceived political programmes from Globe FM as more informative than those from BRC. The results of this study also revealed that the respondents perceived political programmes from both Globe and BRC as not educative enough. It was also found that the respondents perceived political programmes from Globe FM as more educative than those from BRC. Finally, results show that most of the respondents perceived political programmes from Globe FM as more powerful in changing political attitude than those from BRC. Based on the result of this study, the researcher concludes that Globe FM was perceived to have done better than BRC in the area of political programmes and recommends, among others, that radio political programmes should provide sufficient information on the candidates’ that can guide the public in their political decisions.
| Project details | Contents |
|---|---|
| Number of Pages | 109 pages |
| Chapter one | Introduction |
| Chapter two | Literature review |
| Chapter three | methodology |
| Chapter four | Data analysis |
| Chapter five | Summary,discussion & recommendations |
| Reference | Reference |
| Questionnaire | Questionnaire |
| Appendix | Appendix |
| Chapter summary | 1 to 5 chapters |
| Available document | PDF and MS-word format |
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