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AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA – CASE STUDY OF GLOBACOM, ENUGU

ABSTRACT

 This study was carried out on: the examination of the impact of sales promotion on the marketing of telecommunication services in Nigeria - case study of Globacom, Enugu. Four hypotheses were drawn up and tested in course of the study. They are - sales promotion does not positively impact on telecommunication services marketing; sales promotion activities do not create an edge in a highly competitive telecommunication market; sales promotion activities do not create subscribers’ loyalty to telecommunications brands; and sales promotion activities do not enhance telecommunication services acceptability. The study adopted survey method of research and the questionnaire was grossly relied upon for data collection. A sample size of 399 respondents was determined for the study and a copy of the research instrument was administered to each one of them. However, a total of 21 copies of the questionnaire were either not appropriately filled or could not be retrieved. Consequently, 378 copies were used for analysis. The internet, library, and Globacom documents/reports were sources of secondary data used in the process of this study. Data collected from respondents were presented and analysed in percentage tables, and through the SPSS 17.0 version (software of the computer), the T-test statistical tool was used to test the hypotheses drawn up for the study.

Project detailsContents
 
Number of Pages112 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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