Type Here to Get Search Results !

AN EVALUATIVE STUDY OF THE INFLUENCE OF PROMOTIONAL STRATEGIES IN COMPETITIVENESS IN THE NIGERIAN PRINTING INDUSTRY

ABSTRACT

 Marketers (in various industries) are enunciating multifarious marketing strategies, policies, and activities that can give them competitive advantage over other firms in their industry, and individual impact of the various strategies cannot be known unless studied. This research is therefore spurred to undertake this study in order to unveil the impact promotional strategy has on competitiveness in the Nigeria Academy press plc (a leading printing firm and the only one quoted in the Nigeria Stock Exchange) as a case study. Literature pertaining to the subject matter was extensively reviewed, revealing that Kotler (1997) had underscored this issue, when he posited that “a company can no longer achieve its marketing objectives by developing a good product/service pricing it attractively and making it accessible to target customers/clients”. Collecting data from primary and secondary sources, and working on a sample size of 50 respondents, the primary data were analyzed using the statistical tools of mean, Pearson “r” correlation coefficient and Chi-square. It was found that the promotional mix elements being employed by Academy press plc in achieving its marketing objectives are personal selling sales promotion, public relations, and advertising made the least impact. Other paramount issues in respect of research problem objectives and other cognate issues were discussed and policy recommendations were made, based on the conclusions drawn from the findings.

Project detailsContents
 
Number of Pages121 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


DOWNLOAD COMPLETE WORK 

All  listed topics on our website are available project materials in PDF and MS word files, well supervised and approved by lecturers who are intellectual in their various fields of discipline,  documented to assist you with complete, quality and well organized researched work.  if you can't find what you're looking for feel free to contact us.





Feel free to contact us chat with us on WhatsApp
Hello, How can I help you? ...
Click me to start the chat...