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AN EVALUATION OF THE RECRUITMENT AND MOTIVATION OF THE SALESFORCE IN THE PAINT INDUSTRY, A COMPARATIVE STUDY OF BERGER PAINTS AND SHARON PAINTS

ABSTRACT

 The purpose of this research work on the area of recruitment and motivation of salesforce resulted from the over increasing problems of recruitment exercise coupled with the concern and means of achieving predetermined goals through increased efficiency and level of productivity on the part of the salesforce. The objectives of this study are, to investigate into when recruitment exercise is expected to be carried out and how it is undertaken by the management of the companies under study. Secondly, to examine the kind of motivational programmes adopted by both companies in to her to make the salesforces increase their sales volume and then reduce the salesforce turnover. In other to achieve the above objectives, data was gathered from the companies under study through the distribution of questionnaires to saleforce and sales managers. The analysis of data gathered indicated that the salesforce recruitment practices has been satisfactory, secondly, it was discovered that training programmes was organized for the efficient performance of the salesforce. Again the analyses showed that the management of both companies has motivational plans for the salesforce. In conclusion, the researcher made some recommendations ranging from an additional training techniques such as organizing seminars, conferences and workshops should be adopted by the management of both companies. The researcher also recommended that if a conducive environment is created a the work place, the workers will fill a sense of belonging, and this would no doubt spur them to greater performance in the organization. Lastly, related studies of this kind should be executed in order to improve and increase extensive researcher work.

Project detailsContents
 
Number of Pages127 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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