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A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

ABSTRACT

 Agriculture is one of the important factors in the economy of a developing nation like Nigeria. In Nigeria before 1970’s agriculture was attractive and received adequate attention from every government, hence agricultural products were chief earners of foreign exchange. At about 1967’s agricultural sectors lost attention from the governments due to shifting of emphasis to the oil sector. Today, the agricultural sector is beginning to gain adequate attention from the federal government because of its interest in making Nigeria self-sustainable in food production. Growth of agricultural ventures requires a corresponding growth in agricultural marketing. Before 70’s agriculture as the mainstay of Nigerian economy has been facing tremendous setbacks. The government has been making frantic effort to bring out policies that encourage agricultural production. The problem however, has been that of implementation. Enugu State Market Garden is a government parastatal that lends agricultural equipment to framers in addition to selling fertilizers and economic trees. This project looks at the applicability of the marketing concept to the activities of the Market Garden in Enugu. The following objectives were formulated by the study: 
 1. To determine the nature of communication mix adopted by the Market Garden Enugu.
 2. To determine how the Market Garden Enugu sets the prices of its products.
 3. To access the effect of pricing on the marketing of gods in Market Garden, Enugu.
 4. To know the influence of environment and location on the activities of Market Garden, Enugu. 
 5. To survey the extent, if any, information Technology has impacted on the activities of the Market Garden, Enugu. 
 6. To help educate and enlighten farers on the necessary make, principles and practice that will enable the garden prosper in its farming career. 
 7. The use of crude farm implements critically affects production and in turn marketing. 

After the analysis, it was found that the management of the Garden has not embraced the principle of the marketing concept. They hinder the marketing of Agriculture Products. It was, therefore, chiefly recommended that the state and federal governments should make more efforts to assist the Market Garden at utilize media (both print and electronic, especially television and radio) in making its activities known to the people. The rural communities are meant to get valuable information about the activities of the market garden mostly through radio and itinerant marketing personnel.

Project detailsContents
 
Number of Pages124 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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