ABSTRACT
This study undertook a critical appraisal of the customer care practices of selected major supermarkets in Enugu state. The aim was to ascertain their customer-friendlines and attention to customer, level of promotions to customers complaints; their level of pre-sales and after-sales services; their level of appraisal of customer needs and general policies practices.
Five null/alternative hypotheses respectively addressing those questions were therefore formulated and tested in the study.
For the research methodology; opinion survey techniques of interviews and questionnaire administration were employed to gather data; while the data so gather were first presented in percentage variables and later tested with the Chi-square (X2) statistical techniques. At the end of the tests, the following results were:
(i) Sales attendants in Nigeria supermarkets display unfriendly attitudes to customers.
(ii) Supermarkets in Nigeria do not render to customers adequate re-sales and after-sales services and attention.
(iii) Supermarkets in Nigeria do not, respond promptly and satisfactorily to customers’ compliant.
(iv) Supermarkets in Nigeria do not undertake periodic appraisal of customers needs and wants.
(v) Business polices and practices of most supermarkets in Nigeria are not customer focused and customer-friendly.
So, with the outcome, this researcher offered some recommendation for the way forward.
| Project details | Contents |
|---|---|
| Number of Pages | 91 pages |
| Chapter one | Introduction |
| Chapter two | Literature review |
| Chapter three | methodology |
| Chapter four | Data analysis |
| Chapter five | Summary,discussion & recommendations |
| Reference | Reference |
| Questionnaire | Questionnaire |
| Appendix | Appendix |
| Chapter summary | 1 to 5 chapters |
| Available document | PDF and MS-word format |
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