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A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN

ABSTRACT 

 This research work is based on a comparative analysis of consumer’s attitude towards different brands of motor oil lubricant products. The major objective of this study is to compare the attitude of consumers towards different brands of motor oil lubricant product. To identify factors influencing consumer preference of a particular brand of motor oil lubricant product. To compare consumers attitude towards different brands of motor oil lubricant product. To find out if price has any effect on the quality of such product. To determine which of the brands is more available in the market for the consumers to buy and be satisfied. Some issues were addressed by the researcher and the instrument used by the researcher for data collection was mainly questionnaire. The needed data collected from respondent were tabulated into frequencies and percentage using table and bar chart. And the two hypotheses were tested statistically at 0.05 level of significance. The first hypothesis sought to know if there are any significant differences in the quality of the various types of motor oil lubricant product; while the second hypothesis sought to know if there is any significant relationship between price of the product and its perceived quality. The work therefore, recommends that the producers of motor oil lubricant should see marketing research as a strategic investment which will help them to understand the dynamics in the preference and the consumer buying behaviour.

Project detailsContents
 
Number of Pages102 pages
Chapter one Introduction
Chapter two Literature review
Chapter three  methodology
Chapter  four  Data analysis
Chapter  five Summary,discussion & recommendations
ReferenceReference
QuestionnaireQuestionnaire
AppendixAppendix
Chapter summary1 to 5 chapters
Available documentPDF and MS-word format


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